The Canon EOS 90D has been a popular choice among photography enthusiasts and professionals alike since its release in 2019. Known for its impressive features, including a 32.5-megapixel APS-C sensor, 4K video capabilities, and a vari-angle touchscreen LCD, it has been a staple in many photographers’ kits. However, rumors have been circulating about the potential discontinuation of this model, leaving many wondering if the Canon 90D is still available for purchase. In this article, we will delve into the world of Canon’s product lineup, explore the reasons behind the potential discontinuation, and discuss alternatives for those looking to upgrade or purchase a new camera.
Introduction to the Canon 90D
The Canon EOS 90D is a digital single-lens reflex (DSLR) camera that was announced in August 2019. It features a 32.5-megapixel APS-C sensor, which provides exceptional image quality and detail. The camera also boasts 4K video capabilities at 30p, making it an excellent choice for videographers and content creators. Additionally, the 90D has a vari-angle touchscreen LCD, allowing for easy navigation and composition. With its impressive specifications and features, it’s no wonder the Canon 90D has been a favorite among photographers.
Reasons for Potential Discontinuation
There are several reasons why the Canon 90D may be discontinued. One of the primary reasons is the shift towards mirrorless technology. In recent years, camera manufacturers have been focusing on developing mirrorless cameras, which offer several advantages over traditional DSLRs, including smaller size, faster autofocus, and improved video capabilities. Canon has also been investing heavily in its mirrorless lineup, with the release of cameras such as the EOS R5 and EOS R6. As a result, the company may be phasing out its DSLR models, including the 90D, to focus on its mirrorless offerings.
Another reason for the potential discontinuation is the introduction of new models. Canon has recently released the EOS 80D’s successor, the EOS 90D’s sibling, the EOS 80D Mark II is not available but the EOS 7D Mark II’s successor, the EOS 7D Mark III is not available but the EOS R7 is available which is a mirrorless camera. The EOS R7 features a 32.5-megapixel APS-C sensor, similar to the 90D, but with the added benefits of mirrorless technology. With the release of new models, Canon may be discontinuing older models to make way for the latest and greatest technology.
Current Availability and Pricing
Despite the rumors of discontinuation, the Canon 90D is still available for purchase from various retailers, including Canon’s official website, Amazon, and B&H Photo. However, the availability and pricing may vary depending on the region and retailer. It’s essential to check with local retailers or online marketplaces for the most up-to-date information on availability and pricing.
Alternatives to the Canon 90D
If the Canon 90D is indeed discontinued, there are several alternatives available for those looking to upgrade or purchase a new camera. Some of the top alternatives include:
- Canon EOS R7: As mentioned earlier, the EOS R7 is a mirrorless camera that features a 32.5-megapixel APS-C sensor, similar to the 90D. It offers improved autofocus, faster burst mode, and enhanced video capabilities.
- Nikon D500: The Nikon D500 is a DSLR camera that features a 20.9-megapixel APS-C sensor, 4K video capabilities, and a vari-angle touchscreen LCD. It’s an excellent alternative to the Canon 90D, offering similar features and image quality.
Comparison of Alternatives
When choosing an alternative to the Canon 90D, it’s essential to consider the features and specifications that are most important to you. The Canon EOS R7 and Nikon D500 are both excellent cameras, but they have some key differences. The EOS R7 offers mirrorless technology, which provides faster autofocus, improved video capabilities, and a more compact design. On the other hand, the Nikon D500 is a DSLR camera, which may be preferred by some photographers who are accustomed to the traditional DSLR design.
Key Features to Consider
When selecting an alternative to the Canon 90D, there are several key features to consider. These include:
The camera’s sensor size and resolution, which will impact image quality and detail.
The camera’s autofocus system, which will affect the speed and accuracy of focus acquisition.
The camera’s video capabilities, including resolution, frame rate, and codec options.
The camera’s design and ergonomics, including the size, weight, and layout of controls.
By considering these factors and weighing the pros and cons of each alternative, you can make an informed decision and choose the best camera for your needs and budget.
Conclusion
The Canon 90D is a highly capable camera that has been a popular choice among photographers. While rumors of its discontinuation have been circulating, it’s essential to separate fact from fiction and consider the alternatives available. By understanding the reasons behind the potential discontinuation and exploring the features and specifications of alternative cameras, you can make an informed decision and choose the best camera for your needs. Whether you’re a professional photographer or an enthusiast, there are many excellent cameras available, and with the right information, you can find the perfect tool to capture your creative vision.
Is the Canon 90D really discontinued?
The Canon 90D, a popular APS-C DSLR camera, has been a subject of discussion regarding its discontinuation. While Canon has not made an official announcement about the camera’s discontinuation, there are indications that it may no longer be in production. The camera’s availability has been limited, and it is no longer listed on Canon’s official website. This has led many to speculate that the 90D has been discontinued, making way for newer models or mirrorless cameras.
However, it is essential to note that the discontinuation of a camera model does not necessarily mean it is no longer available for purchase. Many retailers and online marketplaces may still have the Canon 90D in stock, and it can be purchased from these sources. Additionally, Canon may still be providing support and maintenance for the camera, including firmware updates and repair services. As a result, while the Canon 90D may not be widely available or promoted by Canon, it is still possible to purchase and use the camera, albeit with limited availability and potential limitations in terms of future support.
What are the reasons behind the Canon 90D’s discontinuation?
The reasons behind the Canon 90D’s discontinuation are not explicitly stated by Canon, but there are several factors that may have contributed to this decision. One possible reason is the shift in the camera market towards mirrorless cameras, which have gained popularity in recent years. Canon has been investing heavily in its mirrorless lineup, including the EOS R series, which may have led to a decrease in demand for DSLR cameras like the 90D. Another reason could be the release of newer APS-C DSLR models, such as the Canon 80D’s successor, which may have made the 90D less competitive in the market.
The camera industry is constantly evolving, and manufacturers must adapt to changing consumer demands and technological advancements. The discontinuation of the Canon 90D may be a strategic decision by Canon to focus on more modern and feature-rich camera models. Additionally, the COVID-19 pandemic has had a significant impact on the global supply chain, leading to production delays and shortages. This may have also played a role in Canon’s decision to discontinue the 90D, as the company may have needed to prioritize production of other models or allocate resources more efficiently.
What are the alternatives to the Canon 90D?
For those looking for alternatives to the Canon 90D, there are several options available. One possible alternative is the Canon EOS 80D, which is an older model but still offers many of the same features as the 90D. Another option is the Canon EOS 7D Mark II, which is a more advanced APS-C DSLR camera with improved autofocus and burst mode capabilities. Additionally, Canon’s mirrorless lineup, including the EOS R7 and EOS R10, offers a range of features and capabilities that may appeal to those who were interested in the 90D.
When considering alternatives to the Canon 90D, it is essential to evaluate the specific needs and requirements of the user. For example, those who prioritize video capabilities may prefer the Canon EOS R7, which offers improved video features and autofocus. On the other hand, those who prefer the traditional DSLR design and ergonomics may prefer the Canon EOS 80D or 7D Mark II. Ultimately, the best alternative to the Canon 90D will depend on the individual’s specific needs and preferences, as well as their budget and availability of the desired camera model.
Will Canon continue to support the 90D with firmware updates and maintenance?
Although the Canon 90D may be discontinued, it is likely that Canon will continue to provide support for the camera, including firmware updates and maintenance. Canon has a history of supporting its camera models for an extended period, even after they are no longer in production. This includes providing firmware updates to fix bugs, improve performance, and add new features. Additionally, Canon’s service centers and authorized repair shops will likely continue to provide maintenance and repair services for the 90D, ensuring that users can still get their cameras repaired or serviced if needed.
However, the level of support and frequency of firmware updates may decrease over time. As newer camera models are released, Canon’s focus may shift towards supporting these newer models, potentially leaving older models like the 90D with less frequent updates. Nevertheless, Canon’s commitment to supporting its camera models is generally good, and users can expect to receive some level of support for the 90D, even if it is no longer a current model. It is essential for users to check Canon’s official website and support channels for updates and information on the 90D’s support status.
Can I still purchase the Canon 90D, and where can I buy it?
Although the Canon 90D may be discontinued, it is still possible to purchase the camera from various retailers and online marketplaces. Many online retailers, such as Amazon, B&H Photo, and Adorama, may still have the 90D in stock, and it can be purchased from these sources. Additionally, some local camera stores and authorized Canon dealers may also have the 90D available for purchase. However, availability and pricing may vary depending on the retailer and location, and it is essential to check the camera’s condition, warranty, and return policy before making a purchase.
When purchasing the Canon 90D from a third-party retailer, it is crucial to ensure that the camera is genuine and comes with a valid warranty. Buyers should also be cautious of grey market or used cameras, which may not come with a warranty or support from Canon. Furthermore, prices for the 90D may fluctuate depending on the retailer and availability, so it is essential to compare prices and look for deals or discounts. By doing so, buyers can find the best option for purchasing the Canon 90D, even if it is no longer a current model.
What are the implications of the Canon 90D’s discontinuation for current owners?
The discontinuation of the Canon 90D may have implications for current owners, particularly in terms of future support and maintenance. As mentioned earlier, Canon may continue to provide firmware updates and maintenance for the 90D, but the level of support may decrease over time. Additionally, the availability of spare parts and accessories for the 90D may become limited, making it more challenging for owners to repair or upgrade their cameras. However, for most users, the discontinuation of the 90D will not have a significant impact on their daily use of the camera, and they can continue to enjoy using their camera without major issues.
Current owners of the Canon 90D can take steps to ensure they can continue using their camera without issues. For example, they can purchase spare batteries, memory cards, and other accessories while they are still available. Additionally, owners can consider purchasing a warranty or protection plan to cover their camera against defects or damage. By taking these precautions, owners can minimize the potential implications of the 90D’s discontinuation and continue to enjoy using their camera for years to come. Moreover, the discontinuation of the 90D may not affect the camera’s performance or image quality, which will remain unchanged.